One of my favourite authors is Douglas Coupland. He’s one of those people who seems to know what’s going on. His books are so in tune with The Now, whilst at the same time being so visionary, that I have an “Oh, yeah” moment about every 20 pages of everything he’s written. Visit his website, he’s great… https://coupland.com/
He’s also a visual artist/designer. One of his exhibitions from a decade ago, featuring various slogans has taken on a new life during this Lock Down period. The Guardian did a great piece about it so I’m not going to pretend I have any insight… https://www.theguardian.com/books/2020/may/29/i-miss-my-pre-internet-brain-slogans-coronavirus-douglas-coupland
What I did notice recently, however, was a slogan that seems to be creeping into every advert, commentary and soundbite. It fascinates me, so in homage to Douglas Coupland, I’ve created my own version of his slogan work.
Whether it’s cleaning products or insurance or financial help or groceries, this little slogan keeps appearing – Now, more than ever.
I normally let these little slogans flow over me but this one has stuck (much to the copywriter’s delight I should imagine) and I don’t know why. Is it because I feel they’re using my fear to sell me things? Is it that I want to feel like they care? Or Is it that they’ve hit on a great truth that now is the moment to make that change, do that thing, be that person we know we can be?
Answers on a postcard.